Growing up in Mali, Mariam witnessed firsthand how much confidence could be tied to one’s appearance. She often saw people around her struggle with hair issues like dryness, breakage, and scalp irritation, that not only affected their self-esteem but also their daily lives.

While her education led her to the medical field, something inside her always longed to help her community in a different way.

After years of learning how to create a cosmetic brand, she wanted holistic solutions, ones that nurtured their hair from the inside out, alternatives to harsh chemicals that were full of toxins and artificial fragrances.

What if she could combine her medical knowledge with her passion for natural hair?

What if she could create a line of hair care products that were safe and nourishing, products that didn’t just mask symptoms, but healed from the roots up?

It wasn’t just a business idea; it was a calling.

Mariam began experimenting in her kitchen, mixing essential oils, botanical extracts, and nourishing ingredients she knew would benefit the scalp and hair.

With a background in science, Mariam understood the importance of transparency and efficacy. She decided to pouch her knowledge by learning cosmetic formulation while being in medical school.

At first, Mariam kept the brand small, sharing it only with close friends and family. The response was overwhelming. Word spread, and soon, Mariam’s small business became something bigger.

But as the brand grew, so did the challenges. Mariam found herself juggling her medical practices with the demands of running a business. There were late nights filled with product formulations, meeting with manufacturers, and navigating the complexities of the beauty industry. But through it all, she remained determined. She believed in the power of natural healing, and she knew that people deserved better options when it came to taking care of their hair.